Every big story has a start. This began in a small Bavarian town, where Adi Dassler founded the 1924 Gebrüder Dassler Shuhfabrik factory for the production of sports shoes. Already four years later, these predecessors of today's "adidas" won the gold medal at the LOH in Amsterdam in a run of 800 m. And literally the adidas madness began.
The legendary German concern perhaps does not need to be more imaginative, it is familiar to all of us and it accompanies our lives for almost a century. From sports shoes to fashionable clothing, from gym to city street, from training to party, adidas still has what to convey and what to engage. Present and future ambitions of the brand are consistent with sustainability principles, strategic priorities help to responsibly create sustainable space throughout the supply chain with specific and measurable goals.