Original Swiss performance of two brothers, graphic designers who followed their idea of a functional waterproof backpack. Daniel and Marcus Freitag had their first backpack in their living room. A piece of truck tarpaulins, discarded souls from bicycles, and old seat belts. Seismic activity has been activated, the vibration of which struck Europe all the way and spread to Asia.
The innovative idea of recycling old tarpaulin sails has proved to be a perfect guide to using unnecessary material and making it an attractive and extremely durable component. All sails are collected in the Noerd industrial complex in Zurich, where they are cleaned and cut into the required shapes.
Backpacks , bags , waistcoats, and wallets - all in line with the circular economy and Freitag's circular philosophy, which have gone so far as to hurt the classical hierarchical structure in the company. Instead, they set up innovative holocaust - a sophisticated organizational system based on freedom of labor, self-responsibility and self-management.
"We think and act in cycles."