Original Swiss performance of two brothers, graphic designers who followed their idea of a functional and weather resistant backpack. Daniel and Markus Freitag created their first backpack in their living room. From used truck tarpaulins, discarded bicycle inner tubes and car seat belts. Seismic activity has began, the vibration struck Europe and spread to Asia.
The innovative idea of recycling truck tarpaulins has proved to be a perfect guide to using unnecessary material and making it an attractive and extremely durable component. All tarpaulins are collected in the Noerd industrial complex in Zurich, where they are cleaned and cut into the required shapes.
Backpacks , bags , waistcoats, and wallets - all in line with the circular economy and Freitag's circular philosophy, which have become antithesis to the classical hierarchical company structure. Instead, they set up innovative holacracy - a sophisticated system of organization based on freedom, self-responsibility and self-management.
"We think and act in cycles."