Gemma Shiel did not know herself in 2001 when she produced a few t-shirts with her own print in Dad's garage, which the future will set for her. Today, the Lazy Oaf Lab is home to London, and outside of your home store in the legendary Soho district you can find Lazy Oaf products in more than 250 stores around the world.
Gemma works on designing Lazy Oaf outfits with colors and non-traditional motifs inspired by comic culture. The result is outfits that have some form of "curiosity", in fact the designer's creativity, which is designed for those who have an individual approach to the style. Even though Lazy Oaf has become a respected brand, it's definitely no reason to stay here. Headed by Gemma Shiel, Lazy Oaf is constantly expanding its range of outfits and collaborating with other creators. In collaboration with DC Comics, the Batman collection was created, and Lazy Oaf's own outfits are being developed in collaboration with other creative artists. Lazy Oaf comes from an unbridled environment, and such a label is itself.