rCUP is an innovative London project that first realized the idea of using up to now unrecycled coffee cups for coffee. Every day, a huge amount of disposable crucibles is ejected, contributing to global multi-tonnage waste. One-off products slowly but surely ring the edge, thanks to the rCUP brand.
The rCUP cups are 40% made of recycled paper crucibles, 60% of which holds BPA-free plastic, but the goal is to create a 100% recycled cup in the future. On average, a year-old man throws up to 350 disposable crucibles per year, brand rCUP fights against unsustainable trends in massive consumption within a circular economy. The recycled rCUP is therefore, of course, fully recyclable.