Brand that originated at the expense of lack of goods. What are you talking about? Charismatic Italian Leonardo Servadio wanted to go on the slopes in something functional and stylish at the same time, but no fashion chain could meet his expectations. And so he founded his own brand in 1959. True story.
The Italian brand has succeeded in combining fashion and sport in one unit. End of inconvenient Grandpa Overalls. The brand named after the initials of the founder and the icons of the half-mask (actually a combination of skis and a tennis ball) brought cult cushioned ski pants with double stripe, metallic overalls or cheerful swimsuits in the style of the first Bond girls. Playfulness and commitment were always the first. Ellesse today dresses Olympic champion, sponsors world tennis tournaments, players and F1 races and brings revival for every slope and pitch.