Sustainability is more than just a word to us

Sustainability and Freshlabels

Sustainability is an integral part of the Freshlabels mission. We are constantly searching for unique products that are characterized by great design, high quality, fair price and are also respectful to the environment. Although not all of our brands are sustainable, we are working to make this happen in the future. But it doesn't end with products. We want to provide valuable information and inspiration in order to help all of us better orient ourselves on the issue of sustainability. Last but not least, we came up with some changes and initiatives that can help with reducing our own environmental footprint. We would be delighted if you decide to go on a more sustainable journey with us.

  • 2020

    We've opened the first Freshlabels Sustainable Store with an entirely sustainable product range. We launched a new way of assessing sustainability on the basis of our questionnaire. We publish specific information about the production and sustainability of products from more than 40 brands.

  • 2019

    We're preparing a sustainability questionnaire and sending it to all of our brands. We're launching a project to upcycle cardboard boxes. We came up with our own FL C 01 collection, made locally from deadstock fabrics. We've presented an interactive installation at Designblok on the topic of sustainability. We are also starting to use plastic bags made of 100% recycled plastic waste.

  • 2018

    We've replaced bubble wrap with shredded boxes for shipping.

  • 2017

    We've signed the PET Free pledge and renounce bottled water.

  • 2016

    We've introduced the Sustainable tag in our stores, which helps customers to easily find our sustainable products.

  • 2015

    In cooperation with Kamila Boudová, an expert on sustainable fashion and the founder of the Slou Fashion Days festival, we are working on the first rules of sustainability assessment.

  • 2013

    In cooperation with the Swedish brand WeSC, we participate in lectures and discussions on Corporate Social Responsibility activities.

  • 2010

    Our debut in the sustainable product range was the organic cotton collection from WeSC.

What do we at Freshlabels do for sustainability?

41 sustainable brands

We currently have 41 active brands in our portfolio that earned our Sustainable tag, which means that they meet more than half of our evaluation criteria. And there are several more brands that we have our eye on. At Freshlabels, you can easily dress yourself from head to toe sustainably. We evaluate our partnering brands on an ongoing basis, so some may gain the Sustainable tag and some may lose it.

Comprehensive and transparent sustainability assessment

For almost the entire year of 2019, we focused on the creation, distribution and evaluation of a transparent sustainability questionnaire in order to find out and provide the most accurate information about the sustainable activities of the brands we offer. Thanks to this, we can evaluate all brands across the board on the basis of our fixed criteria concerning the brands’ entire production chain. In the details of each product, you will learn how each brand stands, including a description of individual aspects of their sustainable production. We also state if the brand has not yet answered our questionnaire. More about the criteria and method of evaluation .

Recycled and upcycled packaging

As an online store, we have been dealing with the issue of packaging for a very long time now. For shipping, we use bags that are made out of 100% recycled plastic waste and are 100% recyclable. We pack larger shipments in paper boxes made out of recycled and recyclable cardboard. We are gradually improving all our new packaging so that it is possible to return unwanted goods in them without the use of additional adhesive tape. Instead of bubble wrap, we use shredded cartons and boxes to fill out the packages. In addition, in 2019, we launched a box upcycling system, where we send some goods in boxes that have been used before and would otherwise be discarded. We want to expand this system as much as possible.

Freshlabels Sustainable Store Prague

In the spring of 2020, we opened the long-awaited Freshlabels Sustainable Store in Prague's Letná, where you will find only sustainable products that have received our Sustainable tag. The shop interior was created by Lenka Míková Architects with a focus on recycling and upcycling as well as the use of old and original elements. The intention was to preserve them, but to change their appearance and overall impression to something fresh and modern through a new context. Innovative materials such as Packwall boards from recycled and dry-pressed Tetra-Pak were used in the interior. We also solved flexibility and durability - the main display furniture consists of lightweight modular constructions that can be easily rebuilt and transformed, or even adapted over time to a completely different space.

  • PET free pledge

    In 2017, we signed the PET FREE pledge in cooperation with the Dopper foundation. In this way, we are committed to not buying any bottled water in PET bottles in all of our workplaces - warehouses, shops and offices. Tap water is great and in combination with the reusable bottles we have in our offer, we always have it available.

  • We are switching to LED

    For several years now, we have been equipping all our new spaces with LED lighting, which consumes significantly less energy.

  • Inspiration and education

    We want to inspire our friends and families to take the issue of sustainability as seriously as we do. We take part in various lectures and in 2019 we presented an interactive installation at Designblok, where we showed modern technologies and trends in sustainability in cooperation with "our" brands.

  • We recycle, recycle and recycle

    In all our offices, warehouses and shops, we consistently recycle all our waste.

  • We do not support disposable bags

    Instead of handing out disposable bags for free, we can offer you some alternatives: a sturdy recycled paper bag, our signature shopper made of organic cotton with a GOTS certificate or one of the unique upcycled sail bags that used to be a part of our Prague Backpack Store.

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